As a first-generation American, a small business owner, a husband and father, and a life-long Utahn, I am dedicated in making the Democratic Party—and Utah—the best it can possibly be.

I KNOW Utah.

I am dedicated to Utah Democrats. 

My dad came to this country wanting a better life, and through hard work, dedication, and a little luck, he obtained the American Dream. 

His dream of having his own business sparked the same desire in me.  As the owner of a small business, I have have worked in or had businesses throughout Utah, including Box Elder, Iron, Washington, Summit, Utah and Salt Lake Counties.  

Utah is an amazing place, and its politics are as diverse as its landscape.  We don't have a one-size-fits-all mentality in Utah, and our party cannot have one either. Utah Democrats deserve the best and together we will make the best happen. 


let's talk

I believe you have to trust in what people say, and I believe in people more than I believe in politicians. That is why I ran for Chair: I am your advocate who works hard for you. I don't make promises that I do not intend to keep.  

As a small business owner, I work every day to help our elderly navigate the increasingly complicated world of Medicaid and Medicare.  

As an attorney, I've worked on transportation and environmental issues, wetlands preservation, conservation, and contracts of all shapes and sizes.

My experience has taught me that politics do matter. In Utah, it is time to return to a time when self-interest is set aside and the common interest is brought back to the forefront. 

Democratic values are Utah's values. Let's go after and tackle those issues that really matter to Utah...

Together We Are More.

What I Believe

“I have had the opportunity to work closely with Jeff through Beehive Homes and in his work with the Wasatch Family Foundation. Jeff actively strives to improve the lives of the oldest and youngest citizens in our community through his business and personal endeavors. As a business owner, he is honest, generous and genuinely cares about the people he employs, and the people who live in his homes.”

—Carrie Watts

votes of confidence

Jeffrey Merchant has a high standard of decency and morality that he holds himself to. He values human relationships and has an ability to see diverse cultures and people with appreciation and a willingness to learn from those different from himself. He is a determined individual. If Jeffrey says he is going to do something, you can count on the fact that he will follow through. Both he and his wife are that way, they do not commit to something unless they know they can carry it out. 

Also when Jeffrey decides to do something, he will do it 100%. When he applies himself to task, he does it the best he can. He deals with crisis with a calm presence. He knows that with any undertaking there will be many setbacks and difficulties. He anticipates these difficulties and so overcomes them without much distress. He is hardworking, honest and fair in his dealings with other people. ”

—Daniel Macdonald

“Jeff has been nothing short of kind, generous and giving as well as patient and understanding. One of my favorite things is that he will take the time to listen and consider all sides of a conversation before making a decision. I have never had an issue that I couldn’t bring to him that we could not work out and could not be happier working along side him.”

—Alicia Martinez

votes of confidence

I live in Salt Lake with my wife, Emily, and our three daughters Mia, Maggie and Elsie. And, of course, our dog Mikado. 

I'm a skier, a runner, and have a few "different" hobbies such as bonsai tree cultivation, low-quality ukulele playing, and an ability to twist one of those long balloons into a dog.  

Most importantly, like you, I've lived a life full of ups and downs. I know what it is like to live comfortably, but I also know what it is like to cut back on groceries because of increased gas prices, to be terrified of how to pay a medical bill, and to wish someone would just listen.  


My dad taught me the importance of grace under the pressure of bigotry and racism. As an immigrant, he came to this country to get an education and live the "American Dream."

Sadly, there are some who don't want others to live out that dream. Once, while working with him at his pharmacy, a man came up to him and berated him, using unspeakable language and telling him to "go back to your own country."

Knowing my dad was a citizen of this country, I was infuriated and ready to go on the attack. My dad resisted the urge, and taught me an important lesson: you cannot control other people's feelings, but you can always control your own. It's a lesson I remember often. 

Grace under Pressure

Although I work primarily with Utah's senior population, my family is actively involved in working for our children as well. 

My wife, Emily, is the principal of a school dedicated to maintaining arts and physical education as part of student's lives. 

Over time, we have developed a foundation to raise money and support the efforts of this school to bring people of all backgrounds and perspectives together through their children. 

As a community, we are seeking ways to find what we have in common and care for one another. That is how we will continue to become better and better.


share your perspective

Your views are important. Join our Facebook group to discuss the issues important to Utah Democrats. Let your voice be heard.

we want to hear from you